Open the experience
Campaign book · proposed

Your year
in live

Streaming Wrapped tells fans what they played. LYVE Wrapped tells them where they stood. This page holds the campaign plan and a studio that renders every asset at the right size.

Asset studio

Pick a format, a line and a colourway. Add a stat to make it a data card. Save the finished file.

Format
Line
Colourway
Story 9:16 · 1080 × 1920 px

The idea

Insight

Fans post ticket stubs and blurry stage photos all year because being there is identity. Nobody gives that back to them as a story.

Promise

Proof you were there. Every show, every artist you followed out the door, in one shareable year.

Mechanic

A personal story, a share image, and Wrapped Party: one host, up to nine friends, six rounds, one winner of “who went hardest”.

Voice

Loud, specific, a little cheeky. Numbers first. “Bring your receipts.” Never generic praise.

Five beats

23 Nov · Tease

“Were you there?”

Unbranded crowd shots and a countdown. Fans are told to check their 2026 shows are logged.

2 Dec · Drop

“Your year in live”

Wrapped opens for every fan at once. Push, email and in-app takeover; artists post thank-you cards the same hour.

4–6 Dec · Party

“Bring your receipts”

Wrapped Party weekend. Partner venues put the leaderboard on house screens.

9 Dec · Industry

“The year the crowd had”

Artist, venue and market editions, with the box office year for press and trade.

To 31 Dec · Carry

“See you at the front”

“Still on your list” cards become on-sale alerts for 2027 dates.

Four editions

Fans

Story, share image, Wrapped Party. Free in the Wrapped app and on Lyve One.

Artists

Shows played, cities, tickets, most loyal markets, the fans who came back most. A thank-you card for launch day.

Venues and promoters

Nights hosted, sell-through, furthest-drawing artists and a top-nights reel.

Partners

Presenting rights for Wrapped week, branded story cards and Wrapped Party nights at venues.

Channels and measures

ChannelWhat runsAssetMeasure
In-app and pushLaunch-morning takeover; “your Wrapped is ready”Story revealShare of active fans who open Wrapped
Instagram and TikTokFan shares, artist thank-you cards, persona postsStory 9:16, feed 4:5Shares per Wrapped opened
EmailTease, drop, “still on your list” follow-upEmail headerClick-through to Wrapped
Out of homeCrowd-size stats outside arenas in launch citiesBillboard 2:1Branded search and installs by city
VenuesWrapped Party nights, leaderboard on house screensScreen 16:9Parties started per venue
Press and tradeYear-in-live data release and artist editionsData cards, square 1:1Coverage and artist reposts

Data cards can use the reported 2026 box office: $4.60B revenue, 31.8M tickets, 1,583 shows, 316 artists (Touring Data, 2026 Master Document, shows to 28 October 2026). Dates, lines and channels on this page are proposals to edit.